Miror is Femtech company that uses AI/ML enabled technology to scale up medically backed solutions for a woman going through her menopausal journey, which can consume up to 1/3 of her lifespan. Miror works overtime to lift the stigma surrounding it and build awareness about the symptoms, the obstacles and the medically proven solutions whilst building a community of like-minded women.
Brand & Brief
Social Media Management, Content Creation, Viral Campaigns, IP Creation, Videography, Brand Film, Feed Aesthetic Planning, Influencer Integration, Event Curation
Year
2023
Industry
FemTech
Navigating the digital landscape for Miror, our strategy began with meticulous social media management and bespoke content creation. Viral campaigns, IP creation, and engaging videography unfolded seamlessly, culminating in a cohesive brand narrative. Crafting a visually resonant feed aesthetic and seamlessly integrating influencers amplified Miror's presence. Event curation further strengthened community bonds. Our emphasis on engagements over followers guided each step, ensuring the brand story unfolded authentically and effectively.
Beyond conventional metrics, our agency prioritizes meaningful engagements, shaping Miror's narrative authentically. Social media mastery, content finesse, and strategic influencer partnerships synergized to spotlight Miror's femtech innovation. We pioneered viral campaigns and exclusive IP, ensuring resonance in digital spheres. Our holistic approach extended to videography, feed aesthetics, and curated events, forging connections beyond screens. By measuring success through engagements, not just followers, we ensured Miror's brand story resonated profoundly, establishing a lasting impact and authentic community engagement.
