CASE STUDY
Venu & Langoor
Venugopal Ganganna, CEO of Langoor since September 2013, did not buy a logo slot — he co-hosted 8 of Season 1's 10 Night School sessions, put Rs 1,00,000 a month into production for a March-May 2026 Intelligence Partner pilot (Rs 3,00,000 total, deal recorded 29 April 2026), and left the Season 1 report titled Night School Powered by Langoor Digital.
AT A GLANCE
- Who
- Venugopal (Venu) Ganganna — CEO, Langoor
- Started as
- Co-faculty in the room with Azaan Feroz Sait; practitioner, not a remote sponsor
- Now
- Named Intelligence Partner; every Night School asset must carry Langoor branding and a credit to Venu
- Tenure
- Season 1: 15 January to 28 May 2026, 10 classes; Langoor pilot commercials March-May; branding protocol locked 17 June 2026
- Proof
- 8 of 10 sessions co-hosted; Rs 1L/month × 3 months paid to the production vendor; Season 1 report branded Langoor Digital; 50/50 on new sponsor revenue Venu brings in
CHALLENGE
Turn a co-faculty presence into a named Intelligence Partner without selling the Night School IP — and make powered-by credit real ops, not a footer.
SOLUTION
3-month Intelligence Partner pilot (March–May 2026): Rs 1,00,000/month to production (Rs 3,00,000 total), credits across YouTube/Reels/LinkedIn, guest slots from Langoor's network, 50/50 on new sponsor revenue Langoor brings, 100% Night School IP stays with The Hub.
OUTCOMES
- 8 of Season 1's 10 Night School sessions co-hosted
- Season 1 report titled Night School Powered by Langoor Digital
- 17 June 2026: every Night School asset must include Langoor branding and clear credit to Venu