CASE STUDY
Mahdi × The Hub
On 2 June 2024 THB's Head of PR cold-emailed Mahdi Shafiei (Trifid Media; $100M+ media sales); they met in Dubai 5 June, locked a Bengaluru trip, and on 14 July hosted the largest Hub creators meetup — 1,500 regs capped 18 days early, 800+ on a 13,000 sq ft terrace, 9M+ impressions.
800+ attendees9M+ impressions
AT A GLANCE
- Who
- Mahdi Shafiei / Trifid Media × The Hub Bengaluru
- Started as
- No India footprint for Mahdi; fragmented Bengaluru creator scene without a gravitational event
- Now
- Landmark meetup with documented reach; giveaway winner flown to Dubai with Trifid; press + partners
- Tenure
- 2 Jun–14 Jul 2024 (cold email to event day); Trifid arrived 13 Jul
- Proof
- 1500 registrants capped 18 days early; 800+ attendees; 9M+ impressions, 5M+ reach, 1.15L+ shares, 90k+ unique profile visits; giveaways worth Rs 5,00,000; 13,000 sq ft terrace + 2000 sq ft monsoon blinds
CHALLENGE
No India footprint for Mahdi; fragmented Bengaluru creator scene without a gravitational event.
SOLUTION
Relationship-first cold email → Dubai lock → Nas.io registration → largest Hub creators meetup on a 13,000 sq ft terrace with panel (Achina, Azaan, Venugopal) and giveaways worth Rs 5,00,000.
OUTCOMES
- 1,500 registrants capped 18 days early; 800+ attendees
- 9M+ impressions, 5M+ reach, 1.15L+ shares, 90k+ unique profile visits
- Giveaway winner flown to Dubai with Trifid