CASE STUDY
Nas.io × THB
On 26 July 2023, The Hub Bengaluru hosted an exclusive one-hour Nas.io launch for 50 community members (9–10pm), with an AMA featuring Nas COO Alex Dwek, 100+ members already enrolled on Nas.io before the door, and an honest debrief that the community launch succeeded while the event vertical failed on venue and setup.
100+ enrolled pre-door77 RSVPs
AT A GLANCE
- Who
- Nas.io × The Hub Bengaluru. Hosts Azaan Sait & Vikram Nandakumar. AMA with creators and Nas COO Alex Dwek.
- Started as
- Exclusive one-hour community launch night to cement the Nas.io partnership
- Now
- THB community launched on Nas.io as India's first community for Creators and Builders on Nas; honest debrief captured what failed in the room
- Tenure
- 26 July 2023, 9–10pm at The Hub Bengaluru
- Proof
- 100+ members enrolled on Nas.io before the event; 77 RSVPs on portal; stories pre 4 / during 5 / post 7 / repost 21; Mossant shoutout 5k+ views
CHALLENGE
Cement a Global × THB partnership launch in one hour while proving the Nas.io community before doors opened — and face venue/setup failures honestly.
SOLUTION
Host an exclusive 50-member launch with AMA (Nas COO Alex Dwek), drive enrollment before the door, and write a damage-control debrief that separates community-launch success from event-vertical failure.
OUTCOMES
- 100+ Nas.io enrollments before the event; 77 RSVPs
- Community launch succeeded; event vertical failed on venue/setup for ~60 guests — named without spinning
- Coverage: LinkedIn pre/post, IG aftermovie; story counts 4 / 5 / 7 / 21; Mossant shoutout 5k+ views