CASE STUDY
THB × Red Bull Soapbox
The Hub Bengaluru entered Red Bull Soapbox Race India 2024 with Hub Mobil, a gravity-powered camera-car concept built from THB's content-creation work, and documented the run with team reels, a livestream, and on-site capture.
Accepted entryHub Mobil camera car
AT A GLANCE
- Event
- Red Bull Soapbox Race India 2024
- Entry
- The Hub Bengaluru / Hub Mobil camera car
- Context
- Soapbox race run documented under the Red Bull Soapbox 2024 workspace
- Audience
- Red Bull Soapbox crowd plus Hub creators documenting the build and race
- Headline (sourced only)
- Accepted entry into the race; public submission reel (1 Dec 2023) and Meet the Team reel (27 Feb 2024); race livestream linked from the 2024 Report
CHALLENGE
Design a non-motorized vehicle for Red Bull Soapbox Race India 2024 that could run on gravity while dodging course obstacles; make the build feel like The Hub, not a generic race prop; capture the build and race as reusable Hub ecosystem content.
SOLUTION
Hub Mobil concept: camera as symbol of THB's capture / generate / film work; wings for agility; hub for collaboration. Built a fiery camera-car ride and documented via submission reel, Meet the Team reel, livestream, GoPro folder, and Photo/Media on the 2024 Report.
OUTCOMES
- Named entry (Hub Mobil / camera car) at Red Bull Soapbox Race India 2024
- Two dated Instagram reels published (submission 1 Dec 2023 + Meet the Team 27 Feb 2024)
- Race livestream and GoPro capture stored and linked from the 2024 Report