LESSON 2.1 · 9 MIN · LIVE
Attention is earned in rooms
Why the first audience is the people physically in front of you.
Key ideas
Room before reach
A format that works for twenty people in a room is worth more than a post seen by twenty thousand who never return.
Make it repeatable
Attention compounds when the same format runs again. One-off moments fade; series build memory.
Let it travel out
Capture what happened in the room and let it move outward. Attention flows from the center to the edges.
Do the work
Pick one loop. Finish it. That is the whole test.
1
DAY
Host a small room
- Invite five to ten people around one question.
- Run it for under an hour.
- Ask each person one thing they will remember.
Done when: A list of what people remembered, in their words.
11
DAYS
Run it twice more
- Repeat the same format two more times.
- Change only one variable each time.
- Track who comes back.
Done when: Three sessions logged with returning names noted.
111
DAYS
Turn it into a series
- Name the format.
- Publish a short record of each session.
- Hand one session to someone else to host.
Done when: A named series run by more than one host.